Mrs Claire Carruthers1
1Wellington Free Ambulance, , New Zealand
Biography:
General Manager at Wellington Free Ambulance, I drive bold growth across fundraising, communications and community programmes. Named New Zealand Fundraising Leader of the Year, I’ve lifted revenue 65%, significantly grown our Heartbeat programme, and delivered impactful government‑relations strategies. A dynamic, values‑driven executive, I champion innovation, influence and continuous development.
The Wellington Free Ambulance Wairarapa Station build campaign presented a unique opportunity to explore how the community, government partners, philanthropic funders, and ambulance services could work collaboratively to achieve a transformative health infrastructure project.
Abstract:
This presentation outlines the strategic fundraising, community and internal engagement approach that enabled Wellington Free Ambulance to raise $8.5 million in just 18 months using inhouse skill and experience, a limited budget and narrow timeframe.
At the core of this case study is a challenge familiar across the ambulance not-for-profit sector: how to deliver a major capital fundraising campaign alongside the annual fundraising needs of the organisation. This presentation will be relevant to any ambulance service who currently has a community engagement or philanthropic program or is considering expanding into this space.
As well as mobilising the community the building project prioritised staff engagement, raising morale and increasing understanding of the people and services of Wellington Free Ambulance. The approach ensured the team was represented at decision making, felt valued, heard and involved in all aspects of the campaign.
Attendees will gain insight into how the campaign secured transformational gifts, leveraged high-profile support, and activated the community in a rural region. The outcome was not only a fully funded, fully equipped ambulance station but the creation of a highly engaged donor community and a replicable partnership model for future capital fundraising. The campaign strengthened long-term relationships across the team and community and enhanced brand reputation and understanding across the region.